Privacy Policy
Effective 12 November 2026 · Bluebase Dev Agency
This policy explains how Bluebase Dev Agency, a South African business, handles personal information in My Doctors Room, in line with the Protection of Personal Information Act 4 of 2013 ("POPIA") and the Promotion of Access to Information Act 2 of 2000 ("PAIA"). If you are a patient, section 4 explains who to contact about your records.
1. Who we are and our role
My Doctors Room is owned and operated by Bluebase Dev Agency. We play two different roles under POPIA:
- Responsible party for information about the practices that use My Doctors Room, their staff accounts and visitors to our website.
- Operator for information about patients. Each medical practice is the responsible party for its own patients' information; we process it only on the practice's behalf and instructions, to provide My Doctors Room.
2. Information we process
- Practice and staff accounts: names, email addresses, roles, practice name, practice number, address, phone, logo, working hours and settings.
- Patient information captured by practices: identity and contact details, ID or passport number, date of birth, emergency contacts, medical aid details, appointments, consent records, invoices, uploaded documents and — for clinical staff only — allergies, conditions, medication and consultation notes. Health information is special personal information under POPIA and receives the strictest access controls in My Doctors Room.
- Online bookings: details a patient enters on a practice's booking page (name, phone, email, optional ID number and reason for visit), passed to that practice.
- Technical information: server logs such as IP address, browser type and time of request, used for security and troubleshooting. Your sign-in session is kept in your browser's local storage. We do not use advertising or tracking cookies.
- Audit records: which staff member viewed or changed patient records and when, kept so practices can account for access.
3. Why we use it
- to provide, secure, maintain and support My Doctors Room;
- to authenticate users and enforce each role's access;
- to communicate with practices about their accounts and the service;
- to meet legal obligations and respond to lawful requests.
We do not sell personal information, and we do not use patient information for marketing, advertising or to train artificial-intelligence models.
4. If you are a patient
Your doctor's practice decides what information about you is captured in My Doctors Room and is responsible for it. To see, correct or ask questions about your records, or to withdraw consent, contact your practice directly. If you contact us, we will refer your request to the practice and assist it as its operator.
6. Information stored outside South Africa
Because My Doctors Room's servers are in the United Kingdom, personal information is transferred outside South Africa. Section 72 of POPIA allows this where the recipient is bound by law, binding corporate rules or a binding agreement that provides an adequate level of protection. We use providers that are subject to comprehensive data-protection law and contractual data-processing terms, and we will tell practices before moving their data to a different region.
7. How we protect information
- All connections to My Doctors Room are encrypted (HTTPS).
- Each practice's data is separated by rules enforced in the database itself, and clinical information is restricted to clinical roles.
- Documents are stored privately and opened only through short-lived links.
- Every staff member has their own login, and access is recorded in an audit log.
- If we believe personal information has been compromised, we will notify the affected practices without undue delay so that they and we can meet POPIA's notification duties.
8. How long we keep information
Account information is kept while the practice uses My Doctors Room and for as long afterwards as South African law requires. Patient information is kept on the practice's instructions; when a practice cancels, we provide an export on request within 30 days and then delete its data, except where we are legally required to keep it. Practices remain responsible for retaining health records for the periods the HPCSA requires — currently at least six years after a record becomes dormant, and longer for minors and mentally incompetent patients.
9. Your rights
Under POPIA you have the right to:
- ask whether we hold personal information about you and request access to it;
- ask for it to be corrected or deleted;
- object to processing on reasonable grounds; and
- complain to the Information Regulator (South Africa) at inforegulator.org.za.
Patients should first contact their practice, as explained in section 4.
10. Children
Practices may capture information about patients under 18. Under POPIA, a child's personal information may only be processed with the consent of a competent person (usually a parent or guardian) or on another ground allowed by section 35 of POPIA. Separately, section 129 of the Children's Act allows a child over 12 of sufficient maturity to consent to their own medical treatment. Practices are responsible for applying these rules to their patients.
11. Access to information (PAIA)
As a private body, Bluebase Dev Agency keeps a manual under section 51 of the Promotion of Access to Information Act, 2000 (PAIA), describing the records we hold and how to request access to them. You can obtain a copy from our information officer at the contact details below. Requests for patient records should be made to the patient's practice.
12. Changes to this policy
We may update this policy as My Doctors Room changes. The effective date at the top shows the latest version; material changes will be communicated to practice owners.
13. Contact us
Information officer: [information officer name — to be confirmed]
Email: [privacy / information officer email — to be confirmed]
Address: [physical address for service of legal documents — to be confirmed]
See also our Terms of Use.